IT Experts Podcast with Ian Luckett

Stuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing. 

What We Unpacked: 

1. The Essence of CTA: 

Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors...

The inspiration for this episode came from a recent event in our Growth Hub, where one of our accountability pods opened up about feeling overwhelmed by a series of changes in his business and personal life. Stuart's questioning in the pod helped him to share his feelings, which resonated with other members in the...

Julie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce...

We dive deep into understanding how to get the right people in the right roles and encouraging them to perform at their optimal best. 

One of the key points we discussed was the significance of communication, especially when setting expectations. We explained how businesses looking to grow and implement new...