Apr 5, 2024
Our chat delved into the nitty-gritty of email security, an area that Ben is particularly passionate about. He explained that despite the abundance of emails, ensuring they reach their destination is becoming increasingly complex due to evolving security measures. This brings us to deliverability and the question: Why is it so hard to get email through these days? Ben pointed out that the landscape of email communication has tchanged significantly, especially with the rise of stringent protocols to combat spam and phishing attempts. This evolution, while necessary, has made it challenging for legitimate emails to navigate through increasing security checks successfully.
The impact of getting it wrong is potentially huge. Ben stressed that failing to understand these complexities can lead to emails being lost in the ether, marked as spam, or not delivered at all, severely affecting business communications and marketing efforts....leading to a loss of customer engagement, and ultimately lost revenue. This is where the conversation turned to the basic settings that people often overlook. Ben highlighted the importance of configuring SPF, DKIM, and DMARC records correctly. These settings are crucial for authenticating your emails and signalling to email providers that your messages are legitimate and should be delivered as intended.
To help overcome these challenges, Ben shared some tools that are crucial for anyone looking to improve their email deliverability. He highlighted DMARC monitoring tools as essential for keeping an eye on your email's performance and identifying potential issues. Another gem Ben shared is GlockApps, a tool that simulates email sends to different providers and reports on where your email ends up – in the inbox, spam folder, or somewhere else entirely. These tools are critical for diagnosing deliverability issues and ensuring that your emails reach their intended audience.
Throughout our conversation, Ben emphasized the importance of not just sending emails, but making sure they are delivered. In today's digital age, where email continues to be a vital communication tool, understanding and implementing the right security measures and settings can make a world of difference. Whether you're in IT, marketing, or running a business, this episode is packed with practical advice and expert insights on navigating the complex world of email deliverability.
For those looking for further information about email deliverability, Ben offers a free email delivery report through Quinset Consulting. This report can provide you with a starting point for understanding how well your emails are performing and what steps you can take to improve. Ben's expertise and practical advice from our discussion offer a roadmap for anyone looking to ensure their emails are not only sent but are delivered successfully every time.
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Until next time, look after yourself and I’ll catch up with you soon!