EP088 – Understanding the MSP Marketing Process with Ian Luckett

Apr 11, 2022

We share with you the three-step key structure and we will help you understand how this process links together to help you generate better leads, get a better bang for your buck, and build your own system that you can understand. 

The three steps to your MSP marketing process are:

1. Gathering Data
   • Identify your customer target and avatar.
   • Understand the pain points they have.
   • Link the pain points to real business outcomes.
   • Ask yourself these 3 questions: Why are they going to buy from you? Why are they going to buy at all? Why are they going to buy now?
   • Understand your value proposition.
2. Inbound and Outbound Outreach
3. Your Sales process and support 

 

 

Then I dissected each and every point and how each and every step all links together. Now, this is a firehose of information as I said so I suggest you listen to this sharp episode to get everything that you need because there isn’t a second of this episode that doesn’t provide value. 

You can connect with me on LinkedIn by clicking here – https://www.linkedin.com/in/ianluckett/

At IT Experts, we have years of experience helping IT & MSP businesses of all sizes to leverage their talents and take back control so they can scale confidently. 

To connect with us and find out how we can possibly help, simply book an intro call straight into my diary here:- http://bit.ly/ite-introcall  

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Until next time, you look after yourself and I’ll catch up with you soon!