May 16, 2022
Nigel Moore is the Founder of The Tech Tribe, a growing community of MSP business owners from around the globe, with the mission to equip them to better run and grow their business and to avoid the millions of mistakes he made throughout his journey.
Kicking off the episode, Nigel and I talk about how things are changing for the MSPs as he is seeing in the Tech Tribe community. Nigel briefly talks about Covid19 and Cybersecurity but from a business perspective, the change that he’s seeing in the space over the five years of building the Tech Tribe community is that the model of the MSP is shifting far more drastically away from being just a helpdesk right across to security management, risk management, and technology adoption planning, among other things.
According to Nigel, the really big shift that he’s seeing over the last 4-5 years is that the MSP industry is really starting to more mature. The competition has become harder and tougher, and new MSPs have a lot to keep up with, and having MSP business growth coaches like myself and a community like Tech Tribe helps MSPs speed up that maturity.
Nigel and I then discuss the great personality that MSPs have that is while being in an industry with a lot of competition, they care about each other because MSPs are just ‘helpers’ in nature. Nigel also highlights that this is why he built the Tech Tribe community because he loves how MSPs are devoted to the community.
We then talk about the important things that most MSP owners should focus on and let go of the techy stuff. Nigel then talks about his experience on the topic and what he learned from it. I ask Nigel about the most common thing among MSPs that he has observed, and he says it’s the struggle of how to get more leads that lies within the Marketing and Sales side of things.
As we talk about Marketing, Nigel shares his experience and how he became good at it. We both agree that Marketing, including Sales, is a long game. But because we don’t know how the game works, we are too scared to start. This is something that MSPs really struggle with, but Nigel and I both agree that it will be worth it, and things will get easier once you learn the basic MSP Marketing structure.
Lastly, I ask Nigel the differences between MSPs from each continent and across the world, being the founder of the community that has thousands of MSPs from around the globe. Nigel jokes that he might be hated for his answer, but he thinks that the difference is nowhere near what most people believe they are. Most differences are in people’s heads.
Wrapping up the episode, I asked Nigel what the future looks like in the Tech Tribe community, and to know what they are, you have to listen to it yourself.
I hope you enjoyed this episode, as much as Nigel and I enjoyed recording this, and the whole IT Experts team enjoyed creating it.
Learn more about The Tech Tribe or join the community, click here – The Tech Tribe
Connect Nigel Moore on LinkedIn and see what he’s up to by clicking here – https://www.linkedin.com/in/nigelgmoore/
Check out the Behind the Geeks episode about Content Marketing by clicking here – https://youtu.be/1A85Qj_-_z8
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Until next time, you look after yourself and I’ll catch up with you soon!